Sky Sports has announced a significant four-year extension to its partnership with the PGA Tour, which will now run until 2029. This deal guarantees that Sky Sports will continue to provide exclusive coverage of all major golf events, including the Masters, Ryder Cup, and Solheim Cup.
The extension comes at a time when golf viewership is on the rise, and Sky Sports aims to enhance its offerings with more comprehensive coverage and innovative broadcasting techniques. This move is expected to benefit both golf fans and the PGA Tour, as it solidifies Sky Sports' commitment to delivering high-quality golf content.
With the growing popularity of golf, especially in the wake of LIV Golf's emergence, this partnership is crucial for maintaining the sport's visibility and accessibility to fans across the UK and Ireland. The PGA Tour's ongoing relationship with Sky Sports is seen as a positive step towards promoting golf at all levels.
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