The DP World Tour has announced a new title sponsorship agreement with Turkish Airlines for the Turkish Airlines Open, set to take place over the next three years. This partnership is expected to enhance the tournament's profile and attract a larger audience.
With a prize fund of $2.75 million, the Turkish Airlines Open will be a key event in the DP World Tour's Asian Swing, which features five tournaments across the region. The sponsorship deal is part of Turkish Airlines' broader strategy to promote its brand globally through sports.
This collaboration highlights the growing importance of strategic partnerships in the world of professional golf, as tours seek to secure financial backing and elevate their events on the international stage.
DP World Tour
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