Sky Sports has announced a multi-year extension of its broadcasting rights for the Masters Tournament, solidifying its position as the exclusive home for this prestigious event. The renewed agreement promises nearly 20% more live coverage throughout the tournament week, including the Masters Par 3 Contest and the Augusta National Women's Amateur.

With this extension, Sky Sports aims to enhance the viewing experience for golf enthusiasts, providing comprehensive coverage of one of the sport's most celebrated events. The deal reflects the ongoing commitment of Augusta National Golf Club to reach a broader audience while maintaining the tournament's prestigious reputation.

Sky's Chief Sports Officer, Jonathan Licht, expressed enthusiasm about the partnership, stating, 'We're delighted to extend our long-standing relationship with the Masters Tournament, which continues to be a highlight of the sporting calendar.' This agreement is expected to further elevate the profile of the Masters and engage fans across multiple platforms.